15 Common Cognitive Biases That Many People Have

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confirmation bias | examples of biases | cognitive biases in decision making

Let’s solve a quick math problem. A bat and a ball cost $1.10. The bat costs $1.00 more than the ball. How much does the ball cost? Ten cents, right?  At least that’s what first came to mind for me when reading this first question in a series of three in the Cognitive Reflection Test. … Read more

9 Bandwagon Fallacy Examples to Prevent Poor Decisions

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exigency fallacy examples | bandwagon effect examples | bandwagon appeal examples advertising

Thinking back to your childhood, do you remember your parents ever asking you, “If all of your friends jumped off a bridge, would you do it too?” I know this fictional scenario was often presented to me when I argued to do something “because everyone else was doing it” but it didn’t often work very … Read more

How Jeff Bezos Uses the Regret Minimization Framework to Make Hard Decisions

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Think about the last time you made a decision. But not just any decision–one that involved a pretty significant trade-off one way or another. For me, it took me about five years to make the hard life decision to quit my very comfortable (yet unrewarding) job and go back to school to get my master’s … Read more

7 Ways to Overcome the Sunk Cost Fallacy Mindset

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sunk cost fallacy | sunk cost fallacy mindset | sunk cost fallacy examples

Do you often find yourself continuing on a path that doesn’t feel right, only because you’ve already invested so much time or money into it? You might strongly dislike what you’re doing, but you feel like you have to stay the course because you can’t imagine doing anything differently. If this sounds familiar, then you’re … Read more

10 Free Decision Matrix Templates to Make the Best Life Choices

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There are different ways to make decisions. To arrive at a thorough, well-thought-out choice—especially when you’re bombarded with a ton of options, someone is trying to influence the outcome of your choice, or it is a matter that will affect your whole life—you need to forego subjective methods such as listening to your gut or … Read more